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| Applying what you learn |
We provide a bridge from theory to reality. After all, intellectual rigour has little purpose without application. Every day, as you pursue your career, you will be able to apply the conceptual tools you acquire during your studies.
A final thesis project makes up a major part of the programme. An important career development opportunity, this is not a case study, but a real project dealing with concrete, current business issues. This can be a new venture, a major corporate innovation, or any other idea that interests you. It will give you the opportunity to weave together all the elements you have learned.
In another application of your learning, you will be asked to write four essays as part of your off-campus assignments. Related to one of the Key Management Challenges, each essay will explore the interaction (or clash) between business theory and reality. This will provide pointers to the way you intend to use your learning back at work. |
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